Welcome. I'm John McHugh, a design leader working at the intersection of brand strategy and creative expression. I help organizations drive deeper meaning, relevance, and engagement with customers and employees through brand-led experiences.
Over the course of my career, I've had the opportunity to lead design and branding initiatives for a wide range of businesses, from B2Bs to B2Cs, Fortune 500s to owner-operators, and global defense contractors to the humble shrimp farmers of Nevada.
I’m currently the Chief Creative Officer at JAM Branding, which I co-founded in 2022.
My areas of specialization include:
Brand identity design
Building, cultivating, and leading multidisciplinary creative teams
Brand management and governance
Brand purpose activation
Positioning and creative strategy
Brand architecture and naming
Global/localization solutions for branding
Some of the brands I’ve worked with:
Amazon
AT&T
Boeing
Carnival
CVS
Fidelity
GEICO
Huntington Bank
Jack Daniel’s
New Balance
Nuveen
Ocean Spray
Pfizer
Progressive
Santander