Welcome. I’m John McHugh, a brand and creative executive who helps organizations navigate moments of transformation. I work at the intersection of strategy and design, partnering with leadership teams to clarify who they are, what they stand for, and how their brand shows up in the world.

My experience spans global enterprises, mid-market innovators, and founder-led businesses across industries—from tech and consumer brands to manufacturing and even shrimp farming in Nevada. Regardless of category, my focus remains the same: build clarity, create alignment, and elevate brands into meaningful drivers of business growth.

I’m currently the Chief Creative Officer at JAM Branding, which I co-founded in 2022.