I'm John McHugh, a designer specializing in projects involving brand identity creation, transformation, and realignment. I help companies and organizations discover what matters to them, and then tell the world about it.

I've been involved with initiatives for both established and emerging organizations large and small, and have experience leading multi-disciplinary teams in a variety of situations—from developing strategy and early stage ideation, through implementation and activation.

Currently, I am an Associate Design Director with Amazon in Seattle.